Ten Marketing Ideas to SAVE Screen Printers
Here are 10 marketing ideas for Screen Printers during LockUp. Tag your friends and family who could use this advice. This will help them get through the next month and come out of this Covid-19 Quarantine with a stronger social media presence and get customers back in your inbox sooner. #marketing #maketingadvice #covid19
Post photos of your favorite jobs from 2019 and 2020 3x a week. This is a great way to show off your favorite prints. Sometimes, customers just need a little inspiration to get a job off the ground. When you post your favorite items, your next customer's gears are going to start turning and get them primed to email you to start an order.
Create a custom tee that bars can sell and start emailing to everyone in town. A great way to help your bar customers is by giving them tools to make money during their shut down time. Tees are the easiest thing and your bread and butter. Make them a design (or have me do it) their patrons will buy to support and be excited to rock out when the bars open back up.
Make a post about your favorite tees, polos, and hoodies people should use. Instead of posting sales, make a post about your favorite items to sell and print. I love the Bella Canvas 3001. I think it is the best retail shirt for businesses, bars, or breweries. I could explain that it is made from combed ring spun cotton like its comparable American Apparel companion but cost a few bucks less to print. Pick your favorites and educate your customers.
Write a weekly blog about the process of a printing style you offer Your customers will not always know the best way to create their logo or art but you do. Make a blog and post features about 4 color process with examples, about simulated process, foil, anything you do and make sure you show examples. This will give your clients some great ideas on how to present their brand with your printing.
Start contacting customers about jobs coming in June Now is the time to start generating business for June and July. To make up your presses being shut down for the better part of 2 months, you need to book as much press time as you can. Start at your best clients and start getting jobs on the books. This will give you a better idea about what staff you will need right away and help with figuring out what bills to pay and prioritize going back into normal business operations.
Post local businesses you have done work for with links to their websites weekly You can use these post to sell those shirts you designed for your bar clients, you can use it as a reminder for your fans to support their local businesses, or you could use it as a way to keep your company fresh in your clients minds by tagging them in post.
Look at your invoices from last year and build a list of customers to reconnect with You have the time, take it as an opportunity to look back at your work from last year for May, June, and July and build a list of customers who spent money with you last year. You can schedule work based off what annual jobs you've done to fill up your presses once we all get back to normal.
Design and sell a pop culture inspired tee to sell Your designers may need an excuse to get creative. Let them make a whole line of tees you can sell on your own Shopify store to help subliment your income. Have fun, pick out some tag lines from your favorite TV Shows and movies and be creative. You can make post about these on your facebook and knock these out on demand. I would suggest keeping the design to one or two colors.
Send out emails highlighting your clients who are still operating Much like number 6, share post about the businesses you work with who are still operating. Im specifically talking about restraints who do carryout and delivery or essential businesses like Fire Fighters or police. Your customers will love the exposure and your fans will appreciate the heads up.
Create a “Lock Yourself In” sale letting clients lock in a discount on their next order You can format this how ever you want. You can do a Spend $100 now, get $100 off later giving your customers essentially a $200 off discount on their next order, you can make a list of soft commits and give them 10% off for putting a job on the schedule, or you could come up with any other incentives that will work with your clients. Be creative and have fun with it.
I hope this helps some of you. Please share this article with your friends and family if you think it can help them.
As always, I am here if any of you have any questions. Just email me at email@example.com and I will see what I can do.
Stay Safe, We are all in this together!